Fashion Star will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. Each week, designers who do not sell any of their items to the buyers will be up for elimination. In addition, celebrity mentors Simpson, Richie and Varvatos will be able to save one of these designers from the chopping block. In the end, one designer will successfully combine fashion and business to become the next Fashion Star and will receive the prize of a lifetime – $6,000,000 in orders for capsule collections in Macy’s, H&M and Saks Fifth Avenue stores.